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<p><b>New page</b></p><div>My trade show exhibit experience began while very young across the dinner table. My father, Joseph LoCascio, would come home every evening with fascinating stories about designing and building displays and exhibits at various New york city exhibit houses where he worked as graphic artist.<br />
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Once the projects he labored on were completed he'd take the family into New York City and show us the results of his artistic handiwork, which frequently included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the New York Stock market and the World Trade Center. Many other [http://cashforgoldirvine.bigguysjewelrybuys.com/ Sell Gold Irvine CA] of his could be on display at industry events at the New york Coliseum, Waldorf Astoria, or the brand new York Hilton.<br />
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My admiration for my father's artistic talents started when I would be invited to become listed on him for his local freelance work on weekends. I'd help him load the car with his art supplies after which watch in amazement as he laid out and hand-lettered a bank's new window register gold leaf, or a company's name on a truck door, or a new sign for a local church.<br />
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The exhibit building business was cyclical, and there were instances when work was scarce and some shop workers must be laid off for some weeks. Other times there clearly was too much work, [http://cashforgoldirvine.bigguysjewelrybuys.com/ Cash For Gold Irvine CA] which called for hiring more individuals and working overtime and weekends to perform exhibits.<br />
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My chance to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time working arrangements, including weekends, to complete multiple exhibits over time for the National Hardware Show in Chicago.<br />
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I jumped at his offer and was excited not to only be making $1. 50 an hour or so at the age of 14, but additionally to get to assist my father and commence learning the exhibit building business from the ground up. Might work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, carefully peeling frisketed graphic panels, and mixing paints.<br />
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I knew immediately that the exhibit business was where I wanted to pay my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.<br />
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A major career transition came when ECI won the new Olivetti Underwood account and needed a free account executive to manage their multiple product exhibits for significantly more than 40 industry events each year. I applied, interviewed, and got the task. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york.<br />
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At 22, I was enjoying a dream job, learning the the inner workings of being an exhibit account executive and looking to [http://cashforgoldirvine.bigguysjewelrybuys.com/ Gold Buyers Irvine CA] the long run when, unsuspectingly, ECI was sold to IVEL, which is today an integral part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me, it absolutely was unreasonable to work in and go Brooklyn as i still enjoyed living an very nearly carefree and independent lifestyle at my parents' home in Bergenfield, New jersey, where I grew up. But if moving out for a job was essential, I thought moving to California might be a much better choice.<br />
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With an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in Bay area. I was hired after a great interview. I had contracted Stewart Sauter many times in the past to set up and dismantle Olivetti Underwood's exhibits and had established a fantastic working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of exhibits sent to Stewart Sauter from exhibit houses from throughout the country.<br />
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My tenure in San francisco was short-lived, however , because while setting up exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. That he wound up offering me employment as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.<br />
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Getting the opportunity to jump from the vendor side of the business to the client side was a dream I had developed as I watched the entire staff at Exhibit Craft organize and clean up the shop in preparation for just one of its client's visits. One day I believed to myself, "Someday I want to be the client. "<br />
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UNIVAC built and sold computers. Their trade show exhibit philosophy was to use live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, to show just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to efficiently present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for approximately 60 visitors. When the presentation ended, the doors would open and visitors would walk by way of a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.<br />
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UNIVAC's marketing experts comprehended early on that in reality some type of computer was merely a machine and that it was the energy of its various software applications that made the most sense to booth visitors. In the usually cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total control of the exhibit environment.<br />
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Per year later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade Shows and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral business units. Soon after arriving, Memorex chose to launch new audiotape products and services and I began working on their introduction at the Electronic devices Show in Chicago.<br />
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The marketing strategy because of this important first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then on the market. We had a need to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which at that time dominated the worldwide audiotape market.</div>OtisSumrall192