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http://www.aalf.org/wiki/index.php?title=DucharmeGlaze693&action=history Revision history for this page on the wiki en MediaWiki 1.13.3 Fri, 06 Nov 2026 21:40:45 GMT http://www.aalf.org/wiki/index.php?title=DucharmeGlaze693&diff=28658&oldid=prev <p>New page: My trade show exhibit experience began at an early age across the dinner table. My father, Joseph LoCascio, would come home every night with fascinating stories about designing and buildin...</p> <p><b>New page</b></p><div>My trade show exhibit experience began at an early age across the dinner table. My father, Joseph LoCascio, would come home every night with fascinating stories about designing and building displays and exhibits at various New York City exhibit houses where he worked as graphic artist.<br /> <br /> If the projects that he worked on were completed he would take the family into New York City and show us the results of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the New York Stock market and the World Trade Center. A number of other [http://cashforgoldirvine.bigguysjewelrybuys.com/ Sell Gold Irvine CA] of his will be on display at trade events at the New york Coliseum, Waldorf Astoria, or the New York Hilton.<br /> <br /> My admiration for my father's artistic talents started when I would be invited to become listed on him for his local freelance work on weekends. I'd help him load the automobile with his art supplies and then watch in amazement as he laid out and hand-lettered a bank's new window sign in gold leaf, or even a company's name on a truck door, or a new sign for a local church.<br /> <br /> The exhibit building business was cyclical, and there were times when work was scarce and some shop workers had to be let go for a few weeks. Other times there is a lot of work, [http://cashforgoldirvine.bigguysjewelrybuys.com/ Cash For Gold Irvine CA] which needed hiring more people and working overtime and weekends to accomplish exhibits.<br /> <br /> My possiblity to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time working arrangements, including weekends, to complete multiple exhibits with time for the National Hardware Show in Chicago.<br /> <br /> I jumped at his offer and was excited never to only be making $1. 50 one hour at the age of 14, but also to make it to work with my dad and start learning the exhibit building business from the ground up. My work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, carefully peeling frisketed graphic panels, and mixing paints.<br /> <br /> I knew right then and there that the exhibit business was where I wanted to invest my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.<br /> <br /> A significant career transition came when ECI won the newest Olivetti Underwood account and needed a free account executive to manage their multiple product exhibits for more than 40 industry events each year. I applied, interviewed, and got the work. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york.<br /> <br /> At 22, I was enjoying a dream job, learning the intricacies of being an exhibit account executive and looking to [http://cashforgoldirvine.bigguysjewelrybuys.com/ Gold Buyers Irvine CA] the future when, unsuspectingly, ECI was sold to IVEL, which will be today a part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me personally, it was unreasonable to work in and happen to be Brooklyn as i still enjoyed living an almost carefree and independent lifestyle at my parents' home in Bergenfield, Nj, where I was raised. But if moving out for a job was absolutely essential, I thought moving to California might be a better choice.<br /> <br /> By having an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San Francisco. I was hired after having a great interview. I had contracted Stewart Sauter often times in the past to create and dismantle Olivetti Underwood's exhibits and had established a great working relationship with Mr. Tony Panacci, who I might work for. My job was supervising the setup, servicing, and dismantling of all exhibits provided for Stewart Sauter from exhibit houses from through the entire country.<br /> <br /> My tenure in San francisco bay area was short-lived, however , because while setting up exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He finished up offering me employment as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.<br /> <br /> Getting the opportunity to jump from the vendor side of the business to the client side was a dream I had developed as I watched the complete staff at Exhibit Craft organize and tidy up the shop in preparation for just one of its client's visits. One day I believed to myself, &quot;Someday I wish to be the client. &quot;<br /> <br /> UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, manufactured by the highly talented Hardman and Associates from Pittsburgh, PA, showing exactly what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film &quot;Night of the Living Dead, &quot; developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effortlessly present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for approximately 60 visitors. When the presentation ended, the doors would open and visitors would walk by way of a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.<br /> <br /> UNIVAC's marketing experts understood early on that in reality some type of computer was just a machine and that it was the energy of its various software applications that made probably the most sense to booth visitors. In the frequently cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total get a grip on of the exhibit environment.<br /> <br /> A year later I accepted employment with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products and services, and Computer Peripheral sections. Immediately after arriving, Memorex chose to launch new audiotape services and products and I began working on their introduction at the Gadgets Show in Chicago.<br /> <br /> The online marketing strategy with this essential first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and the thing that was then in the marketplace. We needed to show prospects how Memorex cassettes would outperform recorded music in comparison with reel-to-reel 3M and BASF audiotape, which at that time dominated the worldwide audiotape market.</div> Tue, 20 Mar 2012 21:00:30 GMT DucharmeGlaze693 http://www.aalf.org/wiki/index.php?title=Talk:DucharmeGlaze693