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http://www.aalf.org/wiki/index.php?title=NeileMancilla264&action=history Revision history for this page on the wiki en MediaWiki 1.13.3 Mon, 02 Nov 2026 19:22:56 GMT http://www.aalf.org/wiki/index.php?title=NeileMancilla264&diff=65039&oldid=prev <p>New page: About Adam Willhoeft is an digital marketing consultant, social media consultant, digital strategist and an online reputation management specialist. He works with C-level executives to pl...</p> <p><b>New page</b></p><div>About<br /> <br /> Adam Willhoeft is an digital marketing consultant, social media consultant, digital strategist and an online reputation management specialist. He works with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and results to the clients he works for.<br /> <br /> Skills and Experience Summary<br /> <br /> 7 yrs. experience, with specific to digital/social media strategies and digital media buying<br /> 4 yrs. experience in a project manager role<br /> Bought and optimized over $25,000,000+ in ad inventory for online campaigns <br /> Managed annual advertising budgets over $12,000,000+<br /> Performance Driven – it all comes down to ROI <br /> Strong ability to influence key stakeholders and related decisions<br /> Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor<br /> Strong history in managing client relationships and expectations<br /> Adapts to change quickly<br /> <br /> Project Management<br /> <br /> Proficient in the direct management of cross-functional production teams<br /> Managed a team of 8 (media buyers, designers, developers, and network engineers)<br /> Managed up to 15 agencies/networks at one time to deliver against the same goal<br /> Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to achieve aggressive targets<br /> Evaluated deliverables to ensure the work met requirements and maintained a high level of quality<br /> Fluent with the use of project management tools and methodologies.<br /> Advanced skills in Microsoft Project, Microsoft Office, and Visio<br /> Ability to think “outside the box” and contribute to the improvement of internal processes<br /> Managed digital marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis<br /> Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives.<br /> Strong analytical and problem solving skills <br /> <br /> Digital Media Buying (Web|Mobile|Social|Video|Email)<br /> <br /> Google Adwords certified<br /> I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns<br /> P&amp;L accountability and competitive against KPI’s<br /> Optimized and analyzed results of purchased media in order to maximize revenue opportunities, and reach campaign objectives<br /> Conducted A/B and multivariate testing to optimize landing pages<br /> Expertise in performance branding and digital strategies in national and international markets<br /> Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points<br /> Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges with the help of DMPs on a CPA, CPC and CPM basis<br /> Ability to manage complex negotiations to successful closure and delivery<br /> Handled the tasks of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media<br /> Increased client cookie pools up to 100x<br /> Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*<br /> Relationships with all the media representatives within all the top advertising and mobile networks<br /> High proficiency in Excel for reporting and analysis <br /> Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)<br /> <br /> Search Engine Optimization(SEO) <br /> <br /> Solid understanding of search engine ranking factors, algorithms, site architectures and strategies. (Post Google Panda)<br /> Ranked a client on the first page of Google for the keyword, “home phone”<br /> Extensive experience with keyword research, density analysis, reporting and link building tools <br /> Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan <br /> Ability to execute a link building strategy that will lead to improvement of lead generation and web prominence in order to gain leadership position online <br /> Established progressive link building campaigns. <br /> Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and lead generation. <br /> Understanding the social media environment, including blogs, social networks, article directories and forums as an important component for SEO. <br /> Researched, identified and established partnerships with authoritative web sites for link-building <br /> Up to date on current search engine news, trends, algorithm changes, and SEO best practices<br /> <br /> Contact Adam for more info on [http://ca.linkedin.com/in/adamwillhoeft social media consultant]<br /> <br /> Education<br /> <br /> Ryerson University, Toronto, ON<br /> Bachelor of Commerce in Information Technology Management<br /> <br /> <br /> <br /> <br /> <br /> <br /> online marketing consultant]<br /> <br /> <br /> [http://ca.linkedin.com/in/adamwillhoeft social media consultant]</div> Tue, 24 Apr 2012 13:03:59 GMT NeileMancilla264 http://www.aalf.org/wiki/index.php?title=Talk:NeileMancilla264